Ludlum & Co.
David Ludlum
Principal
David Ludlum has researched, written about
and consulted on technology management issues for 15 years at MIT's Sloan
School, McKinsey & Co., the market research firm International Data Corp.
(IDC) and Ludlum & Co. He has advised leading technology and media
companies from Europe, Japan, Israel and North America.
Ludlum & Co. has completed business
plan projects for more than 40 clients seeking equity financing. The
following are among the clients that have used these business plans in
acquiring financing totaling $70 million:
- Automated Travel Systems,
a developer of online travel reservation software subsequently acquired
by GetThere (A Sabre
Company)
- myutility.com, a
startup company now named FirstPoint Energy
Corporation developing online services for small businesses to manage
their energy use
- Environmental Defense, a
non-profit organization developing an Internet service to promote
membership by providing localized information on pollution and
conservation
- Virtual Growth,
an Internet service offering outsourced accounting now named GrowthForce (two rounds)
- Emotion
Engine, a startup company developing e-commerce software that employs
psychographic modeling to reinforce customers' interest in purchases
- Op40,
a provider of distributed Internet server software that decentralizes
processing of Internet applications (two rounds)
- Ecos
Technologies, a provider of software for managing enterprise-wide
performance on environment, health and safety matters and energy use
David Ludlum completed the
following consulting projects, among many others, for International Data
Corp.:
- Developing
revenue projections and financial models for Internet information and
entertainment services for NBC that were used in the creation of MSNBC.com
- Testing
online service concepts through focus groups for Experian (formerly
TRW Information Services), which indicated customer interests were
different than expected
Contact Information
April
5, 2012
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