David LudlumLudlum & Co.

David Ludlum

David Ludlum has researched, written about and consulted on technology management issues for 15 years at MIT's Sloan School, McKinsey & Co., the market research firm International Data Corp. (IDC) and Ludlum & Co. He has advised leading technology and media companies from Europe, Japan, Israel and North America.

Ludlum & Co. has completed business plan projects for more than 40 clients seeking equity financing. The following are among the clients that have used these business plans in acquiring financing totaling $70 million:

  • Automated Travel Systems, a developer of online travel reservation software subsequently acquired by GetThere (A Sabre Company)
  • myutility.com, a startup company now named FirstPoint Energy Corporation developing online services for small businesses to manage their energy use
  • Environmental Defense, a non-profit organization developing an Internet service to promote membership by providing localized information on pollution and conservation
  • Virtual Growth, an Internet service offering outsourced accounting now named GrowthForce (two rounds)
  • Emotion Engine, a startup company developing e-commerce software that employs psychographic modeling to reinforce customers' interest in purchases
  • Op40, a provider of distributed Internet server software that decentralizes processing of Internet applications (two rounds)
  • Ecos Technologies, a provider of software for managing enterprise-wide performance on environment, health and safety matters and energy use

David Ludlum completed the following consulting projects, among many others, for International Data Corp.:

  • Developing revenue projections and financial models for Internet information and entertainment services for NBC that were used in the creation of MSNBC.com
  • Testing online service concepts through focus groups for Experian (formerly TRW Information Services), which indicated customer interests were different than expected


Contact Information

April 5, 2012